What is an Online Media room? A company, expert, speaker, author or analyst who is seeking to showcase their expertise to the media will want to create an online media room. This media room is similar to a traditional media kit and has many of the same pages contained inside however it appears on your website. The benefit of having an online media room is that it gives visitors everything they need to know about you from the media’s point of view. And it saves lots of time. Rather than waiting for a traditional media kit to be mailed out and delivered to the correct person you, your media contact can access the information instantly. Much better when your media contact is on a deadline and wants to move fast, which is usually always.

Create a design that is engaging to the viewer but easy to navigate. Have a consistent flow of design on each page of your kit and have a header on each page with your name, company name and your fast contact info. You’ll want to make contacting you for an opportunity very easy. Do not make your visitor hunt for your contact info. Your design strategy is to showcase your credentials, education, qualifications, expertise and everything that you have accomplished that pertains to your objective. Your strategy is to present yourself as it pertains to your objective in the entirety.

Your online media kits becomes a spokesperson for you. Design the kit to set you apart from the others in your class who might be competiting with you for the same opportunities. Showcase yourself and include everything the visitor will need to make a decision in your favor. Your online media kit should present your knowledge and expertise in a given area or topic category and give the visitor an succinct impression of who you are and what you can discuss. Your media kit can act as a guide or presentation of you. If you are speaking to someone on the telephone, you can direct them to your online media kit and provide a compelling, attention grabbing visual to enhance your telephone conversation. You can guide your viewer through the various attributes of the pages, helping to close the deal for you.

Include a professional color picture of yourself in headshot format as this is the format that allows you to make the best impression to the viewer. Remember, first impressions matter so create a great headshot for your online media kit. Also, if you are an author, include the cover of your book as well. Since the target of an online media kit is usually the media or someone interested in hiring you for a speaking event, they will want to see a list of topics you can discuss along with questions you can be asked. You can include links to studies and facts that support your discussion as well. Be sure to include a list of articles you have written that discuss all of your areas of expertise. It may take some time to create the articles but they do showcase your knowledge nicely.

Include testimonials that you have collected from other members of the media or your previous speaking events as they help create certainty that you do a great job. Be sure to list your previous media accomplishments as they create lots of credibility for you. You can never underestimate the seal of approval you get from a third party that others recognize and respect. Include your demo videos, video of you on a TV show or presenting to an audience, links to audio recordings and links to articles that include you as well. Stay crisp and clean in our design and avoid clutter. Use color, of course, but let the color compliment the information you are presenting and not overpower it. And finally, let your contact information be known. Make it easy for your viewer to contact you and hire you!

Discover more information on creating a media kit for radio publicity, TV publicity, print publicity. Enjoy the outstanding success and benefits from creating an online media room that showcases your experience and expertise. Get TV publicity, radio publicity, speaking events and more with your online media kit!